OUIL502: Evaluation

Overall I found this module really helpful in organising, separating and collecting all of the things I see around me that inspire me. Using Blogger allows me to actually write a bit about my own opinions on what I like etc rather than just 'liking' it like I do on Instagram and other social media sites everyday.

This blog made me want to do more research into the brands and the heads of the companies etc. It gave me the motivation and starting point to go and find out for myself what it interests me.

The module was also extremely useful in introducing us to the professional realms of the illustration practice. John was so helpful and really inspirational; he taught me that it is crucial to get your name out there as many times as possible and not to let a no response scare you. He also taught us that new and innovative ways of creative a professional presence such as delivering your CV on a milk bottle, grabs the attention of potential employers and sticks in their brains a lot more. His advice was really motivational and I hope to carry on this work and email other practitioners, visiting them if possible, throughout summer and Level 6.

The Life's a Pitch project was really good in helping me to investigate into the professional legalities of starting a company and providing a service in the creative industries. Also really good to work as part of a team and allowed us all to focus on specific parts and then convey them to each other. The presentation was really helpful to practice public speaking however I think we could have definitely improved on it if we had practiced together much more. I think we were all quite nervous so more practice would have helped us out a lot. This is something I have kept in mind for the presentation at the end of this module as I want to rehearse it so I am comfortable in knowing the speech/general topics I am covering.

Finally my promotional pack and online presence was a great way to end and sum up the years work on this module. I really enjoyed working on this as I found it really exciting to see my work in a more professional and interactive setting. I plan to keep these social media sites up to date throughout summer and level 6 and to explore different ways I can portray my work visually to interact and attract the attention of the audiences the most.

I also plan to send off parts of my promotional pack and products to influential people who I aspire to as I think this is a great way to connect and grab their attention instead of just sending an email alone. It would be great to get some advice and tips. I also want to collaborate with a few creative people I know back home over summer and see what we can create by working together with our different skills. This module has really helped me to see the links between all the different creative industries and the vast potential for collaboration and entwined projects; such as the TAG zine brief I worked on.

OUIL502: Presentation

Below is the link to my PDF version of my presentation:

OUIL502: Branding and Logo Image

Below is the link to the process of making my branding and logo image:

OUIL502: Promotional Pack

Below is the link to my Promotional Pack:

OUIL502: Online Presence

Link below to my ISSUU publication on the topic of Online Presence and how I have used social media to my advantage for my personal and professional needs!

Promotional Pack: Font!

Brown!

I have chosen to focus on using Brown for all my A Wasp in a Wig linked work from now on. I think it is really important to keep a reliable aesthetic and I really like this font as it is clear and not too formal which I think works well with my work. Particularly as I really like details etc in my work I think it is important to have a clear and bold font. 

A bit about Brown...

Brown Gothic is a compact sans serif face, with rounder letterforms than the usual condensed grotesques such as Helvetica, Univers, et al.

It has a barely discernible “distressing”, which is slightly less perceptible in the Extra Bold fonts (they also set tighter and are intended for use at large sizes). The effect matches ShinnType’s Worldwide and Walburn.

Its letter forms are modernist, more like Helvetica or Univers than Franklin Gothic or Bureau Grotesque. But with its subtle finish, Brown avoids the reductive quality of 20th Century modernism.

The figures have proportional widths.

Designers: Jimmy Choo

Adverts and camera angles/perspective...

The angles and viewpoint here really emphasis the shoes and the bag enforcing the theme of power and seduction. 

It is crucial when I brand my work and creative presence that I create an image that represents the key things that are important to me in my practice. I also want to ensure my business card looks like me so that they recognise/remember me, and also that I include something linked to illustration such as a pencil.

OUIL502: Personal Presence, Identity and Promo Pack

By 22nd March:

Initial ideas for: Personal Presence, identity and considerations for an embryonic 'promo' pack.

Research I have been working on and what my thoughts are:

Task 1:

What should my identity convey about me?

Is it actually important to have an identity as an illustrator?

What could be included in my pack and why?

What am I wanting to achieve by producing promotional items?



What do I want to achieve? How?

Methods I can employ to instigate my Network approach? (how/where/when)

How may it be helpful to me as an emerging talent?

Exhibition: Off the Page

After our exhibition we had a discussion in groups about the benefits of creating the showcase of all our work in Colours May Vary and what worked well. 

I think we all agreed this was a great experience and helped us grasp the lengths and preparation that go into creating and hosting an exhibition. This is really important information to have for the future. It also helped us to see our work in a professional environment and have an idea of how the work we produce may or may not work for this format and context. I think my work was a bit too small for an exhibition and would look better framed however we were unable to use nails to hang them up so I was unable to do this!

Competitions

church tapestry -http://www.allsaintskingston.co.uk/
http://www.whereenglandbegan.co.uk/


In the end I picked a few specific briefs that I thought would allow me to really push myself and make the most of my current skills and interests. I found these so helpful to experience working in a professional environment and focussing on providing the correct format etc for companies and audiences. Follow the links below for a short summery of each competition brief:

Exhibition: Colours May Vary

We started off our research for our exhibition by visiting Colours May Vary where we were planning to hold it. We wanted to get a grasp of the feel and interests of the space as well as working out how we could work with the staff to create something both parties are happy with. It was also a good chance to see how we could use the space to present our work. It is quite a small area so it was good we saw it before so that nobody went on to create large scale pieces of work.