Thursday 9 April 2015

Promotional Pack: Font!

Brown!

I have chosen to focus on using Brown for all my A Wasp in a Wig linked work from now on. I think it is really important to keep a reliable aesthetic and I really like this font as it is clear and not too formal which I think works well with my work. Particularly as I really like details etc in my work I think it is important to have a clear and bold font. 

A bit about Brown...

Brown Gothic is a compact sans serif face, with rounder letterforms than the usual condensed grotesques such as Helvetica, Univers, et al.

It has a barely discernible “distressing”, which is slightly less perceptible in the Extra Bold fonts (they also set tighter and are intended for use at large sizes). The effect matches ShinnType’s Worldwide and Walburn.
Its letter forms are modernist, more like Helvetica or Univers than Franklin Gothic or Bureau Grotesque. But with its subtle finish, Brown avoids the reductive quality of 20th Century modernism.
The figures have proportional widths.