Life's a Pitch: A-Three: Presentation Silde Plan

PPP  part 2

Legal costs -setting up business protecting intellectual property, registering with companies house

Resource costs - how much capital expenditure in first year 

How much on materials and goods for sale in first 6 months - direct costs

Bills and over heads- indirect costs

Marketing costs

Finance costs 

If it's a grant- evidence that your are eligible 

If it's a start up loan what are the repayment costs 

Outgoings/costs :

Overhead 

Insurance 

Premises

Utilities postage and it 

Research and development 

Equipment 

Material 

Maintenance 

Finance 

Professional 

Promotional  

Expected income :

Accommodation

Utilities/communications

Insurances

Personal loan repayments

Food 

Travel

Esteem costs 

Entertainment 

Holidays and breaks

Savings and persons 

Prices :

How have u worked out ur prices 

State pricing strategy 

How do ur prices relate to ur competitors 

Identify 3 competitors 

Total outgoings 

+ expected income 

______________

Working days

=your daily rate

365 days yr

52 weekends

8 back holidays 

20 days annual leave 

233 working days in a year

Visiting Artist: Drew Millward

Notes:

Look at:

• The Art of Small Films
• Jan Pienkowski
• Frank Kosack
• Gigposters.com
• Jay Ryan
• Richard Scarry

Find a good printer! - essential!

The more you can take away, the better!

Screen printing gives you a unique artifact, it's nice having a tactile piece of finished work.

Logo's for the Leeds International Beer Festival. For logo's you must keep things simple, good to allow yourself to work in a very simple way. 

Surface pattern design influences work; he creates his own patterns in his spare time and uses these throughout his work.

Once you leave uni and it's resources it's good to find print workshops or studios, there are many around the country although it's hard to find reliable printers. 

Start off with shapes to get the layout, then use tracing paper to re-draw over the top and clean up work and add details. 

Life's a Pitch: A-Three

PPP 

Life's A Pitch 

Business name?

Business activity? Multi service

Mission statement?

Business objectives 

Sales/income - target in first 12 months? 

How to promote? Engage ppl? 

What new products/services will u introduce in the next 2 years 

What is ur long term/5 year goal? 

Kitchen ware? Bathroom/bedroom accessories? 

Structure if business 

Describe the organisation

Who r the ppl in the business 

How many ppl r employed

What r their roles/responsibilities 

Think about legal status of my business'- www.gov.uk limited company/sole trader/partnership/corroborative/ social enterprise 

Why have u chosen this status -  what are the advantages 

Creative freedom financial security etc 

Resources 

Products/services

Describe Range of good 

What resources  do u require? 

Studio space. Retail area, story capacity 

What equipment do I need? Office equipment car etc 

How much will these cost? 

Start from scratch - new computer etc get a loan only if u are a totally new business. Tax deductable

How much stock 

How much will it cost?

Do I need stitch to start, 

Customers 

What Evidence do u have that ppl will buy it 

Is it popular product /provide by others 

Is there a demand 

Who r they 

Describe audience specifically 

Business to business -market sector 

Who r they 

Where do they go

Where do they want to go

Why would they buy from u 

Swpt analysis 

How much/often r they guna spend? 

Coffee- day to day

Will ur sales fluctuate seasonally? 

How will u advertise 

Personal selling

Promotions 

Public relations 

Direct marketing 

Online 

Mon morning 

Artist Research: The London Illustration Fair

OUIL502: A-Three: Market Research

I decided to carry out some market research in the city of leeds. I explored loads of stationary and accessory shops which all had some fantastic products. I love the ones that have complex or visually beautiful designs on with really colourful and atmospheric themes. I never go for the simple ones! However I think this was important to look at as we are researching into creating a business that looks at supplying wrapping paper with loads of beautiful illustrations on. 

OUIL502: A-Three: Strengths/Weaknesses/Factors etc

Leeds University Library Illustration Exhibition

Leeds University Library Illustration Exhibition

This exhibition was really cool to see as it had such a variation of artwork by a range of illustrators. It was nice to see the range of contexts and contents these practitioners were working in and how they can all come together to form one exhibition despite these differences. One I really loved used a layering technique with tracing paper but drew with charcoal. The work looked like it focussed in on particular parts and there was amazing detail in these sections; these stood out even more because of the fact that the artists smudged the rest of the work creating a juxtaposition between the mark making.