PPP
Life's A Pitch
Business name?
Business activity? Multi service
Mission statement?
Business objectives
Sales/income - target in first 12 months?
How to promote? Engage ppl?
What new products/services will u introduce in the next 2 years
What is ur long term/5 year goal?
Kitchen ware? Bathroom/bedroom accessories?
Structure if business
Describe the organisation
Who r the ppl in the business
How many ppl r employed
What r their roles/responsibilities
Think about legal status of my business'- www.gov.uk limited company/sole trader/partnership/corroborative/ social enterprise
Why have u chosen this status - what are the advantages
Creative freedom financial security etc
Resources
Products/services
Describe Range of good
What resources do u require?
Studio space. Retail area, story capacity
What equipment do I need? Office equipment car etc
How much will these cost?
Start from scratch - new computer etc get a loan only if u are a totally new business. Tax deductable
How much stock
How much will it cost?
Do I need stitch to start,
Customers
What Evidence do u have that ppl will buy it
Is it popular product /provide by others
Is there a demand
Who r they
Describe audience specifically
Business to business -market sector
Who r they
Where do they go
Where do they want to go
Why would they buy from u
Swpt analysis
How much/often r they guna spend?
Coffee- day to day
Will ur sales fluctuate seasonally?
How will u advertise
Personal selling
Promotions
Public relations
Direct marketing
Online
Mon morning
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