Designers: Anya Hindmarch

From designing her very first bag to critically-acclaimed London Fashion Week shows, Anya Hindmarch has approached every project with the creativity and humour that has become synonymous with the brand. Highlights of the  last 25 years include now-famous London Fashion Week shows and pop-ups in some of the world’ s leading stores, including Selfridges in London, Colette in Paris and Isetan in Tokyo.

This creativity and attention to detail has earned a strong celebrity following, including Alexa Chung, Cara Delevingne, Kate Moss and Emma Watson.

In addition to four seasonal collections, Anya Hindmarch Bespoke was launched in 2009. Embodying everything that’s important to Anya Hindmarch - craftsmanship, beautiful materials and personalisation - it’s available in our stores on Pont Street, Bond Street, Madison Avenue, Tokyo and online. It’s the ultimate way to reconnect the craftsman with the customer and, as Anya says, about ‘having your name on something, rather than mine’.

There are now over 50 Anya Hindmarch stores in 9 countries, including flagships in London, Tokyo and New York. Despite this global success, Anya Hindmarch still retains the appeal and uniqueness of a niche brand.

Anya also designs the gift bags for the Vanity Fair Oscars party and BAFTA’s and was awarded an MBE in 2009 for services to the fashion industry. She is also non-executive director of the British Fashion Council, a UK Trade Ambassador and trustee of the Royal Academy of Arts and The Design Museum.

I love how her work is so visually playful and all about being out there and using symbolism to bring out certain characteristics in the buyer, such as confidence/care-free attitude.