Four heads are better than one as long as they communicate. You will now have the luxury of four pairs of hands. How will you use them effectively? You will need to consider the following:
- What skills and services do you have to offer?
- Who is your target market?
- Who is your competition and how will you compete?
- What are your costs, charges and financial considerations?
- How will you structure your studio?
- Who will be responsible for what?
- How will you promote your services? To who? Using what media?
You must make reference to the module resources materials, books and web sites to demonstrate your understanding of basic marketing and business principles.
We live in a capitalist free market economy which means that ...
Regeneration areas are being made into cafes and galleries.
The culture sector.
We were thinking about how we could create a product with a USP - unique selling point. We decided that personalized products would be a great USP as everyone likes to feel special or make the person they buy the present for feel special. Things with names and photographs etc. We have skills in drawing and being creative so to mark ourselves out from the rest of the suppliers out there we must draw on these skills specifically.
PEST
Political factors
Economic factors
Social factors
Technological factors
4 P's
Place
Production
Price
Product
SWOT Analysis
Strengths
Weaknesses
Opportunities?
Threats?
RESEARCH into STATIONARY
I decided to investigate stationary design and in particular creative and prize winning stationary design...
http://www.theguardian.com/lifeandstyle/gallery/2013/apr/23/the-best-stationery-in-pictures
My thoughts:
http://www.independent.co.uk/extras/indybest/gadgets-tech/the-50-best-stationery-1861928.html?action=gallery&ino=10
My thoughts:
http://www.notonthehighstreet.com/home/traditional-stationery-gifts
My thoughts:
http://www.thejournalshop.com/
My thoughts:
http://www.amazon.co.uk/Best-Sellers-Office-Products-Stationery-Supplies/zgbs/officeproduct/192413031
My thoughts:
http://www.shopikon.com/london/shopping-guide/other/stationery
My thoughts:
http://www.realsimple.com/home-organizing/personal-stationery
My thoughts:
http://www.vanityfair.com/style/carls-crush/2012/06/six-noteworthy-brands-stationery
My thoughts:
http://www.penandpaper.co.uk/
My thoughts:
http://www.vogue.com/872536/best-thank-you-stationery/
My thoughts:
http://www.timeout.com/newyork/shopping/best-stationery-stores-in-new-york-city
My thoughts:
http://www.paperchase.co.uk/stationery/notebooks
My thoughts:
http://blog.spoongraphics.co.uk/articles/40-must-see-stationery-designs-for-print-inspiration
My thoughts:
http://lovelystationery.com/
My thoughts:
http://monocle.com/shop/stationery/
My thoughts:
http://graphicdesignjunction.com/2014/02/branding-visual-identity-stationery-designs/
My thoughts: Branding will be a huge part of this task. A-Three as a brand needs to be perfectly designed towards our target audience and fulfill their needs. The branding in the examples above show how it can create a presence by making your stationary part of a set and this also helps to make more profit as people want a complete set, all matching.
IDEAS
- Could create personalised note books? Accessories etc
A few websites that I think link into the style we're going for with our company:
http://presentandcorrect.com/category.php?category_id=2
http://www.quilllondon.com/writing-pens-pencils.html
http://www.zarawood.com/thewoodyshop/all
http://shop.anorakmagazine.com/products
They all have that hand crafted quality and aesthetics are a huge part of the marketing of their products; they go for gift quality rather than just functional.
I will be SWOT analysing Paperblanks company.
Their website: http://www.paperblanks.com/us/en/product/5/full
'Keeping You On Schedule and In Style'
Aim: to work individually on my group proposal by looking at PEST analysis and the 4 P's;
look at how they link to proposal and competition. Identify my competition... what are their strengths/weaknesses? What opportunities have they taken? What threats do they face? Are they local/regional/national/international?
SWOT Analysis
Strengths
- Beautifully designed notebook/journals.
- Individual and creative pattens.
- Highly detailed and good quality materials - you get your moneys worth.
- A visually appealing functional gift.
- Contains:
- National and international holidays & celebrations summary for 2015
- International dialling codes
- Clothing sizes, measurements, and temperature conversion tables
- World time zone chart
- Travel planning memo page
- Birthdays and important dates memo page
- Extra note pages
- Year planner for 2016
- Holidays & celebrations for 2016
- Convenient, removable address book insert
- Eco-Friendly
- Philanthropy a core part of the company ethos.
Weaknesses
- Not a really easy purchase as it's cheaper to just get a plain notebook
- Won't appeal to all audiences: not many macho covers so may not appeal to the male demographic or for professional uses - may want more simple/subtle designs.
Opportunities?
- 'Celebrate human artistry and craft' -Statement on their twitter page. They have taken up the opportunity in a digital age to appeal to the public who want something more personal and carefully made. This gives the appearance that it is a more quality product as it has taken more time and effort to make; the audience thinks they last longer.
- Also the audience feels like they are supporting the arts and creativity in society by not going with the mass produced plain products of this type.
- Less people buy stationary for function as the digital age means that more people are using their keypads to type up emails/work/letters etc. This means that more people are buying stationary as a gift product, Paperblanks have taken this opportunity to put care into making a product that will appeal to people buying gifts as it ticks both functional and visually beautiful/carefully made/quality product.
- They have taken up the opportunity to make their company eco friendly during a period of time when buyers take into account their global footprint, often willing to pay more for a more eco friendly product as they feel like they are helping this global issue. - 'Philanthropy has always been a core part of the Paperblanks® company ethos. Every year, Paperblanks® and its publisher, Hartley & Marks, contribute to a diverse range of programs and agencies that each, in their own way, help improve our planet. In addition to financial support, we donate thousands of journals to dozens of causes and groups every year.'
- Less people are buying stationary thanks to the digital programmes that allow us to type up our work etc.
- Digital products can be made on mass much more easily and cheaply.
- People will only buy these sorts of gifts on occasion. They are not necessary.
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