OUIL502: Lifes a Pitch: A-Three Key Notes

Notes:

Individual

Custom

Handmade

Providing gift wrap to the public and also to companies 

General public - women men 

In line with the brand identity of the companies

Enhance the online shopping experience

Looks nice! Appeals to lazy ppl/companies 

Personalised 

Online Add on - 

Amazon - gifts - retail - toys r us etc

Waterstones  

Ted baker gift wrap 

Perfume boxes wrap

Business 

Market research - 60% 

To do: what appeals to target audience 

http://www.buzzfeed.com/alessiasantoro/it-just-gets-ripped-open-in-the-end-anyways#.clGoNExAZ

http://uk.pinterest.com/dearalice1/gift-wrap/